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onboarding gamification
user research / experience design / visual design
Pipio, an AI text-to-video platform, faced a key challenge - although users were signing up for trials, many found it difficult to identify the platform’s immediate value within their workflows. Within 2 sprints, we established an onboarding gamification experience to drive engagement and increase conversions.
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optimization in clinical guideline development
user research / service design / workshop facilitation
We partnered with two leading healthcare organizations to reimagine their clinical guideline development process. Through user interviews, workflow mapping, and persona creation, we identified pain points caused by outdated tools and recommended a modern content authoring solution as well as enhanced processes to streamline collaboration and empower contributors to produce timely, accessible guidelines.
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enhancing event experience with user-centered design
visual design / photography / service design
Volunteered personal time to design a Salesforce website that streamlined the planning and facilitation of a company-wide offsite trip. Collaborated with the team to identify key event touchpoints requiring informational and print assets, including directional signage, attendee information packets, and engaging icebreakers ultimately providing seamless access to resources and fostering better connections among participants.
COMING SOON